If you are planning to design a new website for your business, professional service or non-profit organization, you should have a clear idea about how you are going to be building your website. Although you might have the most attractive web design site, you might lack the best content and most important functions that should be on your website.
The main aim of any website is to attract as much as customers and to deliver specific information that will be helpful for your customers. It’s time to start putting it to work so that you can grow your business and take advantage of the huge potential consumer base that are online. First, you should know about the three universal negatives that you should avoid.
Don’t Overthink It
When you design the website, don’t over think about the professionalism, design and the values, because nobody cares about a website unless it delivers the right information or useful products that the user is looking for. It is also important not to design the site to be cute. It will appear childish or give a negative impression to some of your visitors.
Understand Your Audience
Secondly, you need to understand your audience, “Who are my visitors” and “Who am I” This is very important because the content that you will publish on your website must suit the audience. After carefully choosing your audience and your role in the website you need to have the following checklist.
In this you should add the industrial standard elements in the website, this is not a rule but these items are very important to the views as well as the site. You can use a single page scroll down or 5-page standard set up with home, about us, what we do, content and product.
Following items should include in any website.
You can provide a clear brand identification through an attractive logo or unique images with a professional name. And make your private domain name something easy to remember. Preferably the name of your business or organization
It is important to have an easy and smooth navigation system on the website because many people looking up businesses on smartphones more than computers.
When you use images and videos, make sure you describe your aims and content of your organization. It will deliver the first impression of your website to most of the visitors. Through images and descriptions, visitors to your site should be able to figure out right away what your company does.
If you represent a business, it is important to Highlight Your unique selling point. It allows your visitors to know why they should stick around and do business with you, instead of clicking back to the search results.
Additionally, there should be necessary contact information about the site owners including email, contact number and address. It is nice to link any social media pages like Facebook or Instagram to your footer because it helps with SEO.
When you add content, make sure not to add too many unnecessary words. Only add the most important content on the first page. These contents should be Search engine friendly (SEO). If you have any other content that you need to add, you can easily add under blog or article sections.
Finally, you should have a simple and attractive call to action. If you are a business easy way of purchasing some online good or booking and professional service. And most importantly your site should be secure and have an efficient online credit card payment system which is approved by Payment Card Industry Security Standards Council (PCI DSS).
Are you in need of a web design. You can view our portfolio and pricing here