Digital marketers and business organizations, irrespective of their expertise and niche, are well familiar with the weight content marketing holds when the need for initiating an effective marketing campaign. In recent years of advancement in digital media have led to the cultivation of three essential adages in the minds of content marketing experts and business organizations. These facts include:
Despite the extensively acknowledged importance of content creation in business marketing, the most prominent challenge business organizations and digital marketers have to face is the selection of content and its distribution. One of the most common mistakes which marketing service providers and business organizations make is releasing all of their content in a very concise yet comprehensive manner. It means that business organizations tend to post all of their information at once, instead of adopting a segregation strategy, which leads to exhaustion of time, ideas and resources way before it expects.
The solution to the challenge of content creation and distribution lies in content stacking. This method is merely a way of pruning essential content into useful parts to eliminate the clutter from content creation. Content stacking is helpful for the digital marketers as it saves time, ideas, effort and resources in the context of content creation and distribution.
Content stacking is a method of dividing a wholesome content into sub-contents. It means that you can take a comprehensive idea and split it into its respective components. In this way, you can increase the volume as well as the value of the content which you will be using for marketing purposes.
Usually, marketing content revolves around a fundamental business goal/idea which explains to the users. In other words, a complete corporate video comprising upon the history, services, mission, vision, testimonials, and call of action will consider as primary content. If you segregate this video into sub-videos, each explaining one section of the first video, then every sub-video will be referred to as secondary content.
Corporate video stacking can do by creating one or more videos on each aspect of your business. For instance, you can create one video about your business history, five explaining your services and so on. After this, you can take 15 seconds from each of these minutes-long videos to create a wholesome corporate video.
Writing an eBook is undoubtedly one of the best ways of creating a robust professional impression upon your clients. EBooks provide you an opportunity to put your business information out there from which the users can easily access it. EBooks have to be written comprehensively and shall include all the sections related to your business history, services, etc. Here are some tips on eBook stacking:
Once your EBook is complete, launch it in PDF on your website to attract the users towards reading all of it to know more about your company.
Always post exciting sub-sections of EBook in the form of articles and blog posts on your website. Ask the users to send their email to access complete versions of your EBook.
What will you get?
We are expert in handling your content stacking requirements. Only tell us about your needs and our team of content creators and stacking experts will take care of the rest for you.