Fall is in the air and it’s the right time for some fall cleaning – and also for your website!
Take a quick look at your website. Does your internet presence look precisely as you imagine? Alternatively, have content and structures accumulated over the years that make everything confusing? Maybe your site is not up to date anymore? Then we recommend “digital mucking” to get you started in the fall – because dead links, technical problems, and old content rarely increase the satisfaction of your users. With our tips, you will create order and space for new things.
Security for your website is very important. No matter if your website is based on WordPress, or another content management system: regular updates are significant for security! Is your system open source? Then attacks are possible because anyone can view the source code. Although the methods are continually being developed further, security gaps can occasionally arise. Extensions and plugins should, therefore, be updated and always kept up to date.
Fast loading time is essential for both the user and for search engines. For example, Google recently provided details about the relationship between page load time and bounce rate. (The article can be found at SEO Southwest ).
In Google Analytics, you can use the “Site Speed” report to get an overview of how quickly your page loads. Even to test for mobile-friendly Google is helpful. A significant improvement in loading time can often be achieved by optimizing images on the website.
Check contents for updates
Update outdated design
You do not have much time to convince website visitors of your products or services. First impressions counts – in the first 10 seconds, the user decides to stay or jump off. With an old design, you certainly will not be able to score points here.
Most content management systems offer a range of ready-made themes if only a small budget is available. Otherwise, the design/web agency of your choice can help you with graphics adjustments.
Create Fall Feelings by getting your site visitors to do exactly what they’re looking for! Are all your pages easily accessible? How many clicks does the user need to reach a certain destination? Keep the effort as low as possible. Otherwise, it could happen that the bounce rate increases and the dwell time decreases. This user behavior does not go unnoticed by Google and can hurt your position in the search results.
Check your website for dead links, i.e., those that lead you astray or are flawed. Correct here or remove the link. Even existing backlinks, i.e., links from other websites that refer to your content, should be checked from time to time. However, the Google Search Console can also be helpful in the analysis.
Last but not least, check embedded files such as videos and presentations for their availability.
Free up disk space
Over time, your file manager may have amassed a variety of images, videos or documents. Some of them may not be used anymore. Control your libraries and delete files you no longer need.
Another tip: make sure to optimize your images before uploading. Often, images that are too big are uploaded, which not only consumes disk space but also slows down the load time of your website. It’s best to edit the footage beforehand by trimming it to the right size and using compression tools (such as www.tinypng.com ).
Check your metadata in any case! Due to seasonal adjustments of page titles, page descriptions and alt text of the pictures, you can effectively counteract variations due to the season. If dates or other dates are in your metadata, updates should not be limited to fall cleaning but should be done regularly.
In the best case, your fall cleaning will not only take place in the fall – we recommend that you regularly take care of updating and clearing out your website. No matter what you do, deadlines, obsolete statistics, or traditional design are a must. Moreover, if construction sites get out of hand and the cost of cleaning up is too high, it’s time to think about relaunching to stay competitive.
If you want to benefit from a fall cleaning for your website, we are happy to assist you.